Waddesdon Manor

Lifting the lid off a well kept secret

Campaign identity
Brand campaign
Campaign assets
Campaign activation
Art direction
Tone of voice

Client

Waddesdon Manor is a French Renaissance-style chateau, built in the 1870s by Baron Ferdinand de Rothschild to entertain distinguished guests and showcase his impressive art collection. Today, it is a National Trust property managed by the Rothschild Foundation.

Brief

Like many visitor attractions, Waddesdon Manor had seen a decline in visitor numbers since the pandemic. Following research, they had discovered national awareness of Waddesdon was 13.2%, which was low in comparison to other regional visitor attractions. So Waddesdon Manor asked Rose to create a brand campaign to help increase awareness and position Waddesdon as a must-see destination with broad audience appeal, to increase footfall and drive revenue on-site and online.

Solution

Having experienced Waddesdon Manor first hand, Rose believed the challenge in the brief was to help lift the lid off a well kept secret. Using the existing brand identity elements, Rose created a bold, simple typographic solution to amplify the name we wanted audiences to register and remember. Rose also curated a set of images across the campaign; the incredible château, stunning gardens and exceptional art collection, to convey and share the multi-faceted experiences a visit to Waddesdon offers.

Result

In the year following the Summer Campaign, Waddesdon saw an incredible uplift of 317% in their social media followers, along with an increase in on-site visits to Waddesdon from 2023/24 to 2024/25.¹

¹ Rothschild Foundation Annual Reports and Financial Statements